Executive Committee
Chairman
Elie Fouché
Vice Chairman
Michelle Cui
Treasurer
Heong Yong Kong
Secretary
Saurabh Suri
CAA Secretariat Team
Chief Operating Officer
Secretary-General
Shirley Ruth Choo
Shirley is responsible for designing, leading the association’s strategies, and implementing policies that align with the association’s vision and mission objectives. She also manages the Private-Public-Partnership (PPP), membership engagement and oversees revenue, and P&L.
Accounting & Office Administrator
Leah Seetoh (Part-Time)
Leah assists in the accounting and office administration for the association.
Content Marketing Specialist
Amanda Lim
Amanda assists in curating the association’s calendar of activities, developing content marketing strategies to boost member engagement.
Sub-Committees / Working Groups
Sustainability
Director for Sustainability
Fay Fay Choo
Fay Fay is the Asia Cocoa Director at Mars Wrigley
Sustainability Committee
Imam Suharto
Imam Suharto is Head of Cocoa Sustainability Indonesia at ofi
Sustainability Committee
Paul Arendsen
Paul is head of Cocoa Sourcing APAC at Barry Callebaut
Sustainability Committee
Louis Koo
Louis Koo is the Regional Sustainability Manager for SEA at JB Cocoa.
Sustainability Committee
Joyce Hia
Joyce Hia is a trader at GCB Cocoa Singapore Pte Ltd
Sustainability Committee
Chandra Panjiwibowo
Chandra Panjiwibowo is the Asia Pacific Director at Rainforest Alliance
Sustainability Committee
Selene Scotton
Selene Scotton is the Regional Cocoa Manager APAC at Puratos Grand-Place
Sustainability Committee
Sitti Asmayanti Andi
Andi Sitti Asmayanti (Yanti) is Director Director of Sustainability for South East Asia at Mondelēz International
Sustainability Committee
Hui Pin / Maxime Durand
Hui Pin Lim is the Global Procurement Manager, Cocoa Product, Nestle
Sustainability Committee
Joleen Goh
Joleen Goh is Cocoa & Chocolate Product Line Director APAC at Cargill
Trade Policy
Director for Trade Policy
SAURABH SURI
Saurabh is the senior vice president at ofi
Trade Policy Committee
Lau Han Ching
Han Ching is the Regulatory Affairs Manager, Asia Pacific at Barry Callebaut Services Asia Pacific Sdn. Bhd
Trade Policy Committee
Heong Yong Kong
Heong Yong Kong is the Strategic Sourcing Manager Cocoa at Mars Wrigley
Food Safety, Quality & Regulatory
Director for Food Safety, Quality & Regulatory
Ho Kim Tong
Kim Tong is the Food Safety, Quality and Regulatory Product Line Expert at Cargill
Food Safety, Quality & Regulatory Committee
Irene Liew
Irene is the Regional Quality Manager – Cocoa & Project at Barry Callebaut Asia Pacific
Food Safety, Quality & Regulatory Committee
Chong Ken Boon
Ken Boon is the Regional SQA Manager at Mars Wrigley
Knowledge
Director for Knowledge Committee
Darren Stetzel
Darren is the Vice President for Softs & Ags, Asia of StoneX.
Knowledge
Committee
Dhanya Nair
Dhanya Nair is a Global Procurement Manager at FrieslandCampina
Knowledge
Committee
Lester Lim
Lester is the Senior Combined Ratio Manager at Barry Callebaut.
Knowledge
Committee
Eric Bergman
Eric is the Head of the Cocoa and Coffee department at JSG Commodities.
Knowledge
Committee
Tey Yu Xiang
Yu Xiang is the Corporate Planning Executive at JBCocoa