CAA Executive Team

Executive Committee


Alvin Lee


Alvin is Cargill’s Cocoa & Chocolate’s Commercial Director for Asia-Pacific

Vice Chairman

Quek Ngee Chuan

Olam International Ltd

Quek Ngee Chuan is the Vice President Cocoa Division of Olam International Ltd


Gerald Abwerzger

Von Alm

Gerald is the Chief Executive Officer at Von Alm Pte Ltd


Lim Hui Pin


Hui Pin is the Procurement Manager for cocoa products, Nestle, looking after the Asia Region

CAA Executive

Chief Operating Officer

Shirley Ruth Choo

Cocoa Association of Asia

Shirley is responsible for designing, leading the association’s strategies, and implementing policies that align with the association’s vision and mission objectives. She also manages PPP relationships, membership engagement and oversees all marketing and revenue-generating initiatives.

Programme Manager

Shirley Yoong ( SY)

Cocoa Association of Asia

SY is assisting Chief Operating Officer developing programs and events to support the asscociation’s strategic direction, as well as engaging the members.

Sub-Committees / Working Groups


Director for Sustainability

Fay Fay Choo

Mars Inc

Fay Fay is the Asia Cocoa Director at Mars Wrigley

Director for Sustainability

Manfred Borer


Manfred is the Chief Executive Officer at Koltiva

Sustainability Committee

Michelle Cui


Michelle is a trader at Ecom Agroindustrial Asia Pte Ltd

Sustainability Committee

Suharman Sumpala

JB Cocoa

Suharman Sumpala is the Country Sustainability Manager for JB Cocoa in Indonesia

Sustainability Committee

Joyce Hia

GCB Cocoa Singapore Pte Ltd

Joyce Hia is a trader at GCB Cocoa Singapore Pte Ltd

Sustainability Committee

Chandra Panjiwibowo

Rainforest Alliance

Chandra Panjiwibowo is the Asia Pacific Director at Rainforest Alliance

Sustainability Committee

Selene Scotton

Puratos Grand-Place Vietnam

Selene Scotton is the Regional Cocoa Manager APAC at Puratos Grand-Place

Trade Policy

Director for Trade Policy

Sunil Shankar


Sunil is the Senior Manager – Cocoa & Chocolates AMEA at Mondelēz International AMEA Pte Ltd

Trade Policy Committee

Lau Han Ching

Barry Callebaut

Han Ching is the Regulatory Affairs Manager, Asia Pacific at Barry Callebaut Services Asia Pacific Sdn. Bhd

Trade Policy Committee

Heong Yong Kong

Mars Wrigley

Heong Yong Kong is the Strategic Sourcing Manager Cocoa at Mars Wrigley

Food Safety, Quality & Regulatory

Director for Food Safety, Quality & Regulatory

Ho Kim Tong


Kim Tong is the Food Safety, Quality and Regulatory Product Line Expert at Cargill

Food Safety, Quality & Regulatory Committee

Irene Liew

Barry Callebaut

Irene is the Regional Quality Manager – Cocoa & Project at Barry Callebaut Asia Pacific

Food Safety, Quality & Regulatory Committee

Chong Ken Boon

Mars Wrigley

Ken Boon is the Regional SQA Manager at Mars Wrigley


Director for Knowledge Committee

Lucas Quek


Lucas is the Associate Regional Director for Industrial Chocolate Sales at Cargill


Lester Lim

Barry Callebaut Asia Pacific Pte Ltd

Lester is the Senior Combined Ratio Manager at Barry Callebaut.


Eric Bergman

JSG Commodities

Eric is the Head of the Cocoa and Coffee department at JSG Commodities.


Tey Yu Xiang

JB Cocoa

Yu Xiang is the Corporate Planning Executive at JBCocoa